About Hinirang

Hinirang came from the Philippines' national anthem, Lupang Hinirang, which means Chosen Land.

At Hinirang, we pride ourselves on curating an exclusive selection of apparel and merchandise that seamlessly blend the rich tapestry of Philippines' cultural heritage with the sophistication of modern Filipino lifestyle.

Our journey began with a passion to showcase the diverse beauty of Filipino artistry, from traditional themes to contemporary interpretations.